{"id":12836,"date":"2023-10-03T07:09:54","date_gmt":"2023-10-03T05:09:54","guid":{"rendered":"https:\/\/projectes.xtec.cat\/impulsfp\/?p=12836"},"modified":"2023-10-03T07:12:44","modified_gmt":"2023-10-03T05:12:44","slug":"lhagencia-del-provencana-formant-els-futurs-professionals-del-marqueting-i-la-publicitat","status":"publish","type":"post","link":"https:\/\/projectes.xtec.cat\/impulsfp\/portada\/lhagencia-del-provencana-formant-els-futurs-professionals-del-marqueting-i-la-publicitat\/","title":{"rendered":"L’Hag\u00e8ncia del Proven\u00e7ana: Formant els Futurs Professionals del M\u00e0rqueting i la Publicitat"},"content":{"rendered":"

<\/h1>\n
\"Logotip<\/a>
Logotip, L’Hag\u00e8ncia, Treballs realitzats, Projectes d’estudiants, M\u00e0rqueting, Publicitat, Col\u00b7laboraci\u00f3 estudiantil, Experi\u00e8ncia educativa, Compet\u00e8ncies professionals, Innovaci\u00f3 educativa, Institut Proven\u00e7ana, Educaci\u00f3 pr\u00e0ctica, Treball en equip, Creativitat, Planificaci\u00f3 estrat\u00e8gica, Comptes, Projectes socials, ODS.<\/figcaption><\/figure>\n

L’Hag\u00e8ncia de l’Institut Proven\u00e7ana: Un Projecte Innovador que Impulsa el Talent de l’Alumnat<\/h1>\n

L’Hag\u00e8ncia, un projecte educatiu revolucionari, ha pres forma a l’Institut Proven\u00e7ana de l’Hospitalet de Llobregat. Aquesta iniciativa, que s’ha engegat al curs 2021\/22, t\u00e9 com a objectiu brindar als alumnes del cicle de M\u00e0rqueting i Publicitat de la fam\u00edlia de Comer\u00e7 i M\u00e0rqueting una oportunitat \u00fanica d’experi\u00e8ncia laboral des de les aules. Aprofundim en aquesta innovadora proposta educativa.<\/p>\n

El projecte a primer i segon curs:<\/strong><\/h2>\n

A primer curs, els estudiants s’immersen en el m\u00f2dul anomenat “Ag\u00e8ncia Simulada,” creat exclusivament a l’Institut Proven\u00e7ana. A segon, aquells que cursen l’itinerari FCT tenen l’oportunitat de treballar a L’Hag\u00e8ncia com a part del m\u00f2dul de projecte. Aix\u00f2 permet als alumnes aplicar els seus coneixements en situacions reals i obtenir una visi\u00f3 pr\u00e0ctica del m\u00f3n laboral del m\u00e0rqueting i la publicitat.<\/p>\n

L’Hag\u00e8ncia en acci\u00f3:<\/strong><\/h2>\n

L’Hag\u00e8ncia no \u00e9s nom\u00e9s una simulaci\u00f3, sin\u00f3 una ag\u00e8ncia de comunicaci\u00f3 real que ofereix solucions a enc\u00e0rrecs reals del teixit empresarial proper a l’institut i a projectes socials orientats a treballar els Objectius de Desenvolupament Sostenible (ODS). Els projectes es desenvolupen a l’aula, i els estudiants han de presentar les seves propostes de comunicaci\u00f3 davant dels clients.<\/p>\n

Metodologia de treball \u00fanica:
\n<\/strong><\/h2>\n

L’Hag\u00e8ncia implementa una metodologia de treball col\u00b7laborativa. L’alumnat es divideix en tres departaments cl\u00e0ssics d’una ag\u00e8ncia de comunicaci\u00f3: Comptes, Planificaci\u00f3 Estrat\u00e8gica i Creativitat. Aquests departaments treballen de manera conjunta en el mateix enc\u00e0rrec i han de proporcionar una \u00fanica soluci\u00f3. La comunicaci\u00f3 entre equips, la coordinaci\u00f3 i les relacions personals s\u00f3n elements clau en aquesta din\u00e0mica.<\/p>\n

Els resultats fins ara:<\/strong><\/h2>\n

Des del seu inici, L’Hag\u00e8ncia ha completat amb \u00e8xit m\u00e9s de 10 projectes reals amb clients com l’Hospital Sant Joan de D\u00e9u, Top Manta, VMLYR, IDIBELL, Food Coop, la Fundaci\u00f3 NEPP i ADDA. Aix\u00f2 demostren l’impacte positiu d’aquesta iniciativa i la seva capacitat per connectar els estudiants amb l’entorn laboral. Aquesta relaci\u00f3 empresarial serveix a m\u00e9s per generar acords d’Innovaci\u00f3 entre el centre i les empreses.<\/p>\n

Rotaci\u00f3 de departaments i avaluaci\u00f3:<\/strong><\/h2>\n

Un aspecte destacat \u00e9s que els alumnes roten entre departaments a cada projecte. Aix\u00f2 els permet adquirir una comprensi\u00f3 m\u00e9s \u00e0mplia de les din\u00e0miques de treball i enfrontar diferents reptes. Els projectes es valoren des del punt de vista del professorat i tamb\u00e9 es coavaluen entre departaments. A m\u00e9s, reben retroalimentaci\u00f3 de les empreses i professionals als quals han presentat les seves propostes.<\/p>\n

Desenvolupament de compet\u00e8ncies espec\u00edfiques:<\/strong><\/h2>\n

A m\u00e9s del treball per projectes, els estudiants participen en petits tallers i workshops que els ajuden a adquirir compet\u00e8ncies espec\u00edfiques del sector. Aquesta combinaci\u00f3 d’experi\u00e8ncia pr\u00e0ctica i formaci\u00f3 te\u00f2rica millora la seva preparaci\u00f3 per al futur en el camp del m\u00e0rqueting i la publicitat.<\/p>\n

L’Hag\u00e8ncia de l’Institut Proven\u00e7ana s’ha convertit en un model inspirador d’educaci\u00f3 pr\u00e0ctica que connecta els estudiants amb el m\u00f3n laboral i els prepara per a les demandes del sector del m\u00e0rqueting i la publicitat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Descobreix com l’Institut Proven\u00e7ana de l’Hospitalet est\u00e0 formant els futurs professionals del m\u00e0rqueting i la publicitat amb el seu innovador projecte L’Hag\u00e8ncia. Experimenta l’educaci\u00f3 pr\u00e0ctica i la col\u00b7laboraci\u00f3 real amb clients empresarials i projectes socials. Llegeix com els estudiants roten entre departaments, desenvolupen compet\u00e8ncies clau i obtenen retroalimentaci\u00f3 d’experts del sector. Prepara’t per al m\u00f3n laboral amb aquesta oportunitat \u00fanica d’aprenentatge<\/p>\n","protected":false},"author":316,"featured_media":12837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[402,407,395,410,401,406,411,364,400,399,396,405,404,398,403,397,409,408],"class_list":["post-12836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portada","tag-collaboracio-amb-empreses","tag-competencies-professionals","tag-educacio","tag-estudiants","tag-experiencia-laboral","tag-formacio-practica","tag-futurs-professionals","tag-innovacio-educativa","tag-institut-provencana","tag-lhospitalet-de-llobregat","tag-marqueting","tag-metodologia-educativa","tag-ods","tag-projecte-educatiu","tag-projectes-socials","tag-publicitat","tag-retroalimentacio","tag-treball-en-equip"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/posts\/12836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/users\/316"}],"replies":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/comments?post=12836"}],"version-history":[{"count":5,"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/posts\/12836\/revisions"}],"predecessor-version":[{"id":12851,"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/posts\/12836\/revisions\/12851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/media\/12837"}],"wp:attachment":[{"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/media?parent=12836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/categories?post=12836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projectes.xtec.cat\/impulsfp\/wp-json\/wp\/v2\/tags?post=12836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}