{"id":15069,"date":"2026-06-15T08:21:58","date_gmt":"2026-06-15T06:21:58","guid":{"rendered":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/?p=15069"},"modified":"2026-06-15T08:21:58","modified_gmt":"2026-06-15T06:21:58","slug":"projecte-respect","status":"publish","type":"post","link":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/general\/projecte-respect\/","title":{"rendered":"Projecte RESPECT"},"content":{"rendered":"\n

Volem compartir un dels resultats del projecte RESPECT, un projecte intercentres basat en evid\u00e8ncies (enquestes\/estudis de l\u2019ICIP) per tal d\u2019augmentar la cohesi\u00f3 territorial. La finalitat \u00e9s reduir estereotips i polaritzaci\u00f3 i fomentar coneixement mutu real a trav\u00e9s d\u2019un repte professional de publicitat. S\u2019han dut a terme dues campanyes creuades: l\u2019alumnat de Cuenca de l\u2019Ins Alfonso VIII<\/strong>, ha dissenyat una campanya de publicitat sobre Barcelona i l\u2019alumnat de El Prat, de l\u2019Ins Les Salines<\/strong> una campanya sobre Cuenca,  aix\u00f2 ha obligat a investigar a fons l\u2019altra comunitat, interactuar amb l\u2019alumnat de l\u2019altre territori i comunicar-ne una visi\u00f3 informada i positiva. <\/p>\n\n\n\n

Fundipau<\/strong> ens ha aportat el marc metodol\u00f2gic i instruments per treballar la relaci\u00f3 entre grups i avaluar canvis de percepci\u00f3. A m\u00e9s, com a transfer\u00e8ncia amb empresa (pime\/micropime), l\u2019alumnat ha desenvolupat campanyes de comunicaci\u00f3 per a Es im-perfect <\/strong>(melmelades sostenibles amb fruita recuperada) ubicada al Prat i per a l\u2019Alfarer\u00eda de Rub\u00e9n Adri\u00e1n Navarro<\/strong> (Cuenca). El resultat ha estat 4 peces de comunicaci\u00f3 dirigides pel professional de la publicitat Emilio Valverde<\/strong>. Ara  volem compartir la campanya que han fet els estudiants de Cuenca sobre la ciutat de Barcelona.<\/p>\n\n\n\n

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Volem compartir un dels resultats del projecte RESPECT, un projecte intercentres basat en evid\u00e8ncies (enquestes\/estudis de l\u2019ICIP) per tal d\u2019augmentar la cohesi\u00f3 territorial. La finalitat \u00e9s reduir estereotips i polaritzaci\u00f3 i fomentar coneixement mutu real a trav\u00e9s d\u2019un repte professional de publicitat. S\u2019han dut a terme dues campanyes creuades: l\u2019alumnat de Cuenca de l\u2019Ins Alfonso VIII, […]<\/p>\n","protected":false},"author":539,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15069","post","type-post","status-publish","format-standard","hentry","category-general"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/users\/539"}],"replies":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/comments?post=15069"}],"version-history":[{"count":1,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15069\/revisions"}],"predecessor-version":[{"id":15072,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15069\/revisions\/15072"}],"wp:attachment":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/media?parent=15069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/categories?post=15069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/tags?post=15069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}