{"id":15203,"date":"2026-07-02T11:30:28","date_gmt":"2026-07-02T09:30:28","guid":{"rendered":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/?p=15203"},"modified":"2026-07-03T12:32:48","modified_gmt":"2026-07-03T10:32:48","slug":"linstitut-de-premia-de-mar-connecta-la-fp-amb-el-teixit-empresarial-a-traves-dinnova-fp","status":"publish","type":"post","link":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/general\/linstitut-de-premia-de-mar-connecta-la-fp-amb-el-teixit-empresarial-a-traves-dinnova-fp\/","title":{"rendered":"L&#8217;Institut de Premi\u00e0 de Mar connecta la FP amb el teixit empresarial a trav\u00e9s d&#8217;Innova FP"},"content":{"rendered":"\n<p><em>L&#8217;<a href=\"https:\/\/agora.xtec.cat\/inspm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Institut de Premi\u00e0 de Mar<\/a> (IPM) es consolida com un connector estrat\u00e8gic entre el talent de la Formaci\u00f3 Professional i el sector productiu local gr\u00e0cies al suport de la Generalitat, el Ministerio de Educaci\u00f3n, Formaci\u00f3n Profesional y Deportes, i la Uni\u00f3 Europea en el marc del Pla de Mesures Innova FP.<\/em><br><\/p>\n\n\n\n<p>Com a demostraci\u00f3 pr\u00e0ctica d&#8217;aquesta col\u00b7laboraci\u00f3, l&#8217;alumnat del CFGS de M\u00e0rqueting i Publicitat ha assumit el disseny de l\u2019estrat\u00e8gia comercial i de comunicaci\u00f3 de l&#8217;empresa Green Sun Paulownia, materialitzat en un rebranding integral i el naixement de la marca <a href=\"https:\/\/kiria.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">KIRIA<\/a>. Despr\u00e9s d\u2019analitzar amb profunditat l\u2019empresa, els estudiants han transformat la identitat de la firma en elements de comunicaci\u00f3 completament operatius i llestos per ser utilitzats al mercat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disseny de logotip i del manual d&#8217;identitat corporativa.<\/li>\n\n\n\n<li>Definici\u00f3 del pla comercial.<\/li>\n\n\n\n<li>Desenvolupament de la p\u00e0gina web.<\/li>\n\n\n\n<li>Creaci\u00f3 de suports gr\u00e0fics per a fires i visites comercials.<\/li>\n<\/ul>\n\n\n\n<p>El triple benefici del projecte<\/p>\n\n\n\n<p>Aquesta alian\u00e7a dels \u00e0mbits p\u00fablic i privat permet acostar la formaci\u00f3 professional a la realitat de l&#8217;entorn, generant un triple impacte positiu a la comarca del Maresme:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Per a les empreses de l&#8217;entorn: troben respostes reals, \u00e0gils i de nivell t\u00e8cnic a les seves necessitats de negoci.<\/li>\n\n\n\n<li>Per a l&#8217;alumnat: adquireixen compet\u00e8ncies clau de forma pr\u00e0ctica, integrant-se directament en el teixit econ\u00f2mic amb solucions tangibles.<\/li>\n\n\n\n<li>Per al model educatiu: es d\u00f3na pas a una formaci\u00f3 m\u00e9s real i connectada que fomenta la cultura de la innovaci\u00f3 i la transfer\u00e8ncia de coneixement cap al teixit empresarial.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><a href=\"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/IPM_Kiria-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"224\" src=\"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/IPM_Kiria-300x224.jpg\" alt=\"\" class=\"wp-image-15204\" style=\"width:1021px;height:auto\" srcset=\"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/IPM_Kiria-300x224.jpg 300w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/IPM_Kiria-1024x766.jpg 1024w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/IPM_Kiria-768x575.jpg 768w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/IPM_Kiria-1536x1149.jpg 1536w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/IPM_Kiria-2048x1532.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption class=\"wp-element-caption\">                                  Els socis de KIRIA amb ela classe del CFGS M\u00e0rqueting i publicitat, en el moment del lliurament del material produ\u00eft.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/KIRIA_1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"300\" src=\"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/KIRIA_1-224x300.jpg\" alt=\"\" class=\"wp-image-15205\" srcset=\"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/KIRIA_1-224x300.jpg 224w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/KIRIA_1-766x1024.jpg 766w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/KIRIA_1-768x1026.jpg 768w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/KIRIA_1-1149x1536.jpg 1149w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/KIRIA_1-1532x2048.jpg 1532w, https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-content\/uploads\/usu2078\/2026\/07\/KIRIA_1-scaled.jpg 1916w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/a><figcaption class=\"wp-element-caption\">Els socis de KIRIA amb part del material lliurat<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Institut de Premi\u00e0 de Mar (IPM) es consolida com un connector estrat\u00e8gic entre el talent de la Formaci\u00f3 Professional i el sector productiu local gr\u00e0cies al suport de la Generalitat, el Ministerio de Educaci\u00f3n, Formaci\u00f3n Profesional y Deportes, i la Uni\u00f3 Europea en el marc del Pla de Mesures Innova FP. Com a demostraci\u00f3 pr\u00e0ctica [&hellip;]<\/p>\n","protected":false},"author":562,"featured_media":15204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,288,29],"tags":[353,387,300],"class_list":["post-15203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-innovafp","category-portada","tag-experiencies-alumnat","tag-innovacio","tag-innovafp"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/users\/562"}],"replies":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/comments?post=15203"}],"version-history":[{"count":1,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15203\/revisions"}],"predecessor-version":[{"id":15206,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15203\/revisions\/15206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/media\/15204"}],"wp:attachment":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/media?parent=15203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/categories?post=15203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/tags?post=15203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}