La iniciativa ha tingut una finalitat formativa i vol apropar l\u2019alumnat a les necessitats reals del comer\u00e7
local, oferint als establiments una primera aproximaci\u00f3 a eines de digitalitzaci\u00f3 i m\u00e0rqueting.
Sant Cugat Comer\u00e7 i l\u2019Institut FP Sant Cugat, amb la col\u00b7laboraci\u00f3 de l\u2019Ajuntament de Sant
Cugat, impulsen el projecte CONNECTA PIME FP, una iniciativa orientada a crear un pont entre
el centre educatiu i el teixit comercial de la ciutat (dintre dels projectes d’innovaci\u00f3 INNOVAFP)
El projecte neix arran de diferents converses mantingudes entre Sant Cugat Comer\u00e7 i l\u2019Institut
FP Sant Cugat, amb la voluntat de generar sinergies entre l\u2019alumnat i les petites empreses
locals. Aquesta col\u00b7laboraci\u00f3 s\u2019ha materialitzat en una proposta que permetr\u00e0 treballar
necessitats reals dels comer\u00e7os en \u00e0mbits com la comunicaci\u00f3, la pres\u00e8ncia digital, el
m\u00e0rqueting, la gesti\u00f3 de clients, la venda en l\u00ednia o l\u2019an\u00e0lisi de dades.
La iniciativa ha estat seleccionada gr\u00e0cies a una subvenci\u00f3 de la Uni\u00f3 Europea i compta amb la
col\u00b7laboraci\u00f3 de l\u2019Ajuntament de Sant Cugat, en el marc del suport a la formaci\u00f3, la innovaci\u00f3 i
la digitalitzaci\u00f3 del comer\u00e7 de proximitat.
CONNECTA PIME FP \u00e9s, sobretot, un projecte formatiu. La seva finalitat principal \u00e9s que
l\u2019alumnat pugui aplicar els coneixements adquirits a l\u2019aula en un context real, sempre dins d\u2019un
marc educatiu, tutoritzat i supervisat pel centre. En aquest sentit, el projecte no t\u00e9 una finalitat
comercial ni pret\u00e9n substituir els serveis de professionals o empreses especialitzades del
sector, sin\u00f3 oferir una experi\u00e8ncia d\u2019aprenentatge pr\u00e0ctic vinculada a les necessitats del
comer\u00e7 local.
El projecte preveu el disseny d\u2019un Kit Digital de M\u00e0rqueting transferible, format per recursos i
eines que puguin ajudar els establiments participants a reflexionar sobre el seu grau de
digitalitzaci\u00f3 i detectar possibles millores.
El proc\u00e9s inclour\u00e0 una primera diagnosi de les necessitats de cada comer\u00e7, la definici\u00f3 de
propostes d\u2019acci\u00f3 personalitzades i, si escau, una fase de transfer\u00e8ncia i formaci\u00f3 perqu\u00e8 les
empreses puguin entendre i utilitzar les eines treballades amb m\u00e9s autonomia.
Des de Sant Cugat Comer\u00e7 es valora molt positivament aquesta iniciativa, ja que permet
acostar el talent jove i la formaci\u00f3 professional al comer\u00e7 de proximitat, refor\u00e7ant la connexi\u00f3
entre educaci\u00f3, empresa i ciutat.
Amb aquest projecte, Sant Cugat Comer\u00e7, l\u2019Institut FP Sant Cugat i l\u2019Ajuntament de Sant Cugat
refermen el seu comprom\u00eds amb la formaci\u00f3, la innovaci\u00f3 i el suport al teixit comercial local.<\/p>\n","protected":false},"excerpt":{"rendered":"
La iniciativa ha tingut una finalitat formativa i vol apropar l\u2019alumnat a les necessitats reals del comer\u00e7local, oferint als establiments una primera aproximaci\u00f3 a eines de digitalitzaci\u00f3 i m\u00e0rqueting.Sant Cugat Comer\u00e7 i l\u2019Institut FP Sant Cugat, amb la col\u00b7laboraci\u00f3 de l\u2019Ajuntament de SantCugat, impulsen el projecte CONNECTA PIME FP, una iniciativa orientada a crear un […]<\/p>\n","protected":false},"author":263,"featured_media":15294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,29],"tags":[],"class_list":["post-15286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-portada"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/users\/263"}],"replies":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/comments?post=15286"}],"version-history":[{"count":2,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15286\/revisions"}],"predecessor-version":[{"id":15296,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/posts\/15286\/revisions\/15296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/media\/15294"}],"wp:attachment":[{"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/media?parent=15286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/categories?post=15286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projectes.xtec.cat\/programesiprojectesfp\/wp-json\/wp\/v2\/tags?post=15286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}